time:Jul 15, 2022 Views:
First of all, from the definition of small-pitch LED lights, last year, the industry's definition of small-pitch LED lights was below P2.5, but now products below P2.5 have been regarded as conventional products, and the industry's definition of small-pitch LED lights has been refreshed to below P2 This shows that the public's requirements for small spacing are getting higher and higher; secondly, from the perspective of market coverage, the expansion of market demand can truly realize the commercialization of small spacing; finally, from the perspective of small spacing technology, industry technology is becoming more and more mature. , mass production began to dominate, which can naturally lead to further price reductions.
But such an argument is simply untenable, so why say it? Due to the high definition, the density of lamp beads also increases, and small-pitch products also have higher requirements for production technology and equipment. Because of this, ordinary LED lamp manufacturers, especially non-technology-oriented enterprises, must set up a R&D team and invest a lot of R&D and equipment funds if they want to develop small-pitch products. It is most likely that the technology has improved and the products can be batched, but it cannot fundamentally solve the dilemma that the LED lamp manufacturers are now facing: the improvement of labor costs, the price increase of PCB boards every three to five; the price of lamps? may drop? Of course, it could also go up.
Some people say that only when the price falls, the market volume will become larger and larger. This sounds reasonable at first glance, but it does not apply to the current market situation. I don’t know that from the beginning, the small spacing of LED lights has taken the mid-to-high-end route. Compared with the low-end market, which focuses on price, the mid-to-high-end market is more concerned about the product manufacturer’s brand. And strength, from the widening field of small spacing LED theater applications, high-end conference displays, small spacing TVs, indoor interactive commercial displays... It can be seen that this is the positioning of small spacing, using high quality to create high profits, this is also our LED light. What manufacturers have been doing.
With the continuous improvement of small-pitch technology, it is a reality that the application of small-pitch and the market scale are getting bigger and bigger. For small-pitch LED lamp manufacturers, it has become a challenge how to differentiate their technologies, build high-end market barriers, and maintain their high-value image. In the short term, if there is no major technological breakthrough from the upstream of small-pitch LED lights, the cost will be difficult to shake. Although price reduction is a trend, it will not come soon.