During the two sessions in 2013, the LED section became the focus of the two sessions, and it was also a hot spot in the market. Experts believe that after the development of LED in the past few years from 2010 to 2012, it already has a certain industry foundation. Overall, the LED wall washer industry is still in the Red Sea, but the competitive environment and demand have been significantly better than last year. The substantial start of LED policy and public works may become the starting gun for the industry's demand. Looking back on history, municipal lighting projects such as "ten cities and ten thousand lights" have been implemented in China, but the effect of implementation is not ideal. In the civilian market, the application is limited due to the large price difference between the price of LED lighting products and energy-saving lamps and the acceptance of LED products. As the country has successively issued policies such as the "Semiconductor Lighting Energy Saving Industry Plan" and "China's Roadmap for Gradually Reducing Mercury Content in Fluorescent Lamps", the development direction, goals, and product standards of the LED lighting industry have been more detailed than ever before. In-depth regulations, and it is proposed to supplement end products in terms of finance, and lay the foundation for the release of industry demand. Experts believe that the LED policy and the government-led lighting project will enter the real start after the two sessions in 2013, and the construction progress of the project tendered last year will accelerate, thereby driving the start of public lighting. In terms of commercial lighting, some shopping malls have already started the replacement of LED lamps. Experts expect that as the price difference between LED lamps and energy-saving lamps continues to shrink, the civilian market will also start at the end of this year.

     It is not difficult to see that many industries are also facing many problems. The demographic dividend is gradually disappearing, labor costs are rising, and competition is gradually intensifying... In short, where will the company's "Yalishan University" go in 2013. There are indeed many problems faced by industries or enterprises, but problems mean opportunities. If there is no problem, there may be no chance.

     In addition to seeing business opportunities from the Two Sessions, the 12th Five-Year Plan, and the semiconductor lighting energy-saving industry plan, we can also learn from other countries to solve problems. The author believes that LED wall washer companies may wish to consider five aspects: strategic transformation, R&D transformation, operational transformation and entrepreneurial transformation, and make adjustments around quality and efficiency.

     The environment is constantly changing, requiring a transformation in corporate strategy. Enterprise strategy refers to the selection of suitable business areas, products and services by an enterprise according to the changes in the environment, its own resources and strength, to form core competitiveness, and to win the competition through differentiation. Many entrepreneurs make decisions based on intuition and see what to do to make money, only to get caught in the quagmire and unable to extricate themselves. Those companies that rush into the lighting field without core technology will not have a good time. Enterprises do not operate as many projects as possible, but consider the quality and benefits of projects. In fact, the strategy is very simple, is to determine what not to do.

     Improving innovation ability is one of the important ways to solve problems in our country. Similarly, LED companies also need to transform in research and development, rather than blindly expanding their scale. After all, the era of scale winning has passed. World giants like Nokia and Motorola cannot escape their misfortune due to insufficient innovation. R&D transformation requires companies to innovate at the front end of the industrial chain, not just manufacturing. Let’s take a look at Apple Inc., which is headquartered in Cupertino, California, USA, but manufactured by Foxconn, China, which is thousands of miles away. While most of the profits are made by Apple, we only make poor hard-earned money. Just learn from Apple's marketing model to find the problem.

     From the heated e-commerce war in 2012 to the Singles' Day "Double Eleven", e-commerce has changed the business model of many companies. The changer is a huge success. In this regard, foreign companies such as Philips, Osram, and GE Lighting have stood at the forefront of the industry. Domestic private LED wall washer companies must consider how to combine changes in the marketing environment and find a business model that suits their own development. This means that the business model of the company must change. Some experts believe that in the future, LED companies will definitely adopt a business model that combines online and offline traditional channels. At the same time, enterprises should transform from extensive operation to precise operation through refined management.

     From the well-known story of a lion and a flock of sheep, it is not difficult to find that the leader of the business decided to develop. Entrepreneurs of LED wall washers should abandon the old thinking of "markets are battlefields". The development of an enterprise is not to kill competitors and to live well by oneself, but to develop through competition and cooperation. That is, there is cooperation in the competition to achieve a win-win situation. Apple and Microsoft were at odds in the early stage. In the past two years, both parties have achieved good results through competition and cooperation. The same is true in many industries. Enterprises can achieve a new leap in the development of competition and cooperation by integrating and focusing on their own advantageous resources and making good use of external forces.

     The spring of 2022 is coming, the sun is shining and the spring flowers are blooming. In this season full of vitality and hope, LED wall washer enterprises in my country must fully recognize the challenges and opportunities they face, and through transformation and upgrading, focusing on quality and efficiency, Sow in spring, harvest in autumn.