Quality and price are directly proportional. It's the same in any industry. If you care about quality, please respect its price; if you want cheap, please don't think about how good the quality of the product is. Of course, the same is true for the LED lighting industry. The higher the price of LED lighting products, the better the quality. The proportional relationship between the price and quality of LED lights?

    At present, with the acceleration of the transformation and upgrading of upstream manufacturers in the LED lamp industry and the continuous improvement of the end market demand, most customers have been able to accept the high prices of high-quality products and solutions. However, under this situation, some industry sales have reflected , the product is getting harder and harder to sell, and many customers are very "entangled". The salesman pushes the quality and he talks about the price, but when he talks about the price, he complains that the quality is not good. Isn't it difficult to "communicate"? Is this really the case? To figure out this problem, LED lamp dealers and sales staff must first figure out the meaning of quality, price and brand and the relationship between them.

   First of all, maybe you have the wrong definition of "quality" of LED lights. Quality can be understood as quality plus brand. Only products with good quality and a certain brand awareness (brand added value) can be called truly good quality. Quality = quality + brand, this is the definition of consumption upgrade market economy era. If you have an unknown brand, or even a fake brand, how can you talk about the added value of the brand, and how can the manufacturer have the confidence to discuss product quality with customers? Therefore, in the eyes of end market customers, there is a threshold for quality. When your product does not meet this threshold, they will naturally negotiate the price with you, and the price will get lower and lower.

  Second, perhaps confusing the meaning of "value for money". LED lamp dealers, especially store owners in third- and fourth-tier cities, and even store owners in small towns, when communicating with customers, it is easy to enter a misunderstanding that was mentioned at the beginning: thinking that customers always negotiate prices with high-end products, and Talking about quality with low-end products is because merchants always like to one-sidedly believe that customers' pursuit of value for money and cost-effectiveness are high cost-effectiveness in terms of price. In fact, it's not that simple. With the continuous improvement of technology, new products in the market emerge in an endless stream, which allows users to have more options, and also allows customers to have more room to shop around, or even more, and have higher requirements for products. On the other hand, with the further release of terminal market segmentation specialization and customers' personalized needs for products, more and more end customers hope that their needs will be paid attention to by upstream manufacturers and solved, whether it is a product or a product. The same goes for service.

  Finally, build a sense of quality with customers. Birds of a feather flock together. In the era of information fusion, every personality and every hobby can become a small community. Therefore, dealers have to give up the means of straight "push", but to "pull". It is necessary to operate itself as a small and micro platform and a community platform, "pull" more consumers with similar values and interests, gather them together, and emphasize the same values, experience, and sense of gain. Influence them through brand culture and value penetration.

  In short, "high quality low price" is a legend. You must know that in the sales process, those who only care about price are generally one-off transactions, while those who care about quality and service are long-term partners.