At present, outdoor LED displays are more and more popular with advertisers and audiences due to their unique creativity, high-definition multi-angle vision and large-area interaction. Urban expansion. What unique ideas does outdoor LED display have? There is no doubt that the outdoor LED display advertising media market has become the blue ocean market for the current LED display companies, especially the changes in various new technologies and new ideas, which bring more possibilities to it. The "wonderful ideas" of the people on the advertisements are really amazing!

1. Energy saving starts from this moment, a digital billboard with automatic power off

To raise public awareness of energy conservation, JWT has customised a digital billboard in London consisting of a simple circuit diagram and a Kit Kat chocolate-style switch. When the clock struck 8:30, the Kit Kat on the circuit was suddenly split in two, and the power of the poster was turned off. Coinciding with when the lights on Tower Bridge were turned off, the perfect linkage this time gave the illusion that it had turned off the power to the bridge.

2. The menu icon turns into a weather forecast and casts it on the LED display

Recently, McDonald's, which prefers outdoor advertising, has expanded its strategy again: using the real-time data of the Meteorological Bureau on the LED display to bring new life to the unpredictable weather. An unpackaged hamburger represents the sun, and it is fine for a sunny day; a flipped French fries means rain, so remember to bring an umbrella when you go out; French fries dipped in tomato juice vividly express the temperature; smoking Coffee is naturally cloudy. A total of 8 different icons have been designed to show how the weather changes in April.

3. Digital blessing, more flexible communication methods

With the large-scale successful laying of digital outdoor networks, continuous breakthroughs in LED display technology, and the addition of new methods and technologies such as live broadcast, multi-screen simulcast, package screen, interaction, etc., it can flexibly meet the multi-directional requirements of outdoor large screens. demand, to make up for the shortcomings of conventional outdoor media's monotonous form and simple operation.

4. Touchable small-pitch LED, better interactive experience

Not only that, but the outdoor LED display products of many screen companies are also beginning to lean towards interactive technology. Recently, screen companies in the industry have launched a touchable and writeable COB small-pitch LED system, which uses infrared scanning multi-point technology to achieve multi-point smooth touch effects, and can customize the effective touch area according to the actual needs of users. "Human-computer interaction" new experience.

Outdoor advertising has already crossed an era of one-way communication. How to make the audience a part of the interaction is the theme of the current outdoor LED display development research, and it is also the direction of LED display enterprise technology, product and solution innovation. In terms of content dissemination, flexible creativity and innovative ways of integrating diversification may become the mainstream development direction of LEDs in the future.

At present, the outdoor LED display is in the midst of development, we should seize this historical opportunity, and hope that the outdoor LED display can become a beautiful landscape of the city and a symbol of urban culture, and even a key node of urban cultural heritage, rather than stumbling block.